Sector:
Food & Beverage

Overview:
The client needed pizza box packaging that carried the same bold, fiery energy as their brand, something clean yet impactful, instantly recognizable, and consistent with their visual identity.

My Approach:
I designed a white pizza box featuring the brand’s stylized phoenix logo in black and red, paired with the brand’s core motto. The contrast of the bold colors against a clean background allowed the design to stand out while remaining minimal and modern. The result reinforces brand recognition and reflects both flavor and fire with clarity.

Outcome:
Striking, on-brand packaging that communicates the restaurant’s visual identity with simplicity and strength, elevating the customer experience from first glance to the last bite.