Sector:
Food & Beverage

Overview:
The client needed a bold and memorable visual identity for their pizza restaurant, one that captured the fiery spirit of the kitchen and stood out in a crowded food scene.

My Approach:
I designed a minimal yet powerful logo using a combination of custom iconography and typography. The focal point was a stylized phoenix, symbolizing rebirth and heat, a perfect nod to both fire and flavor. The color palette of black and red enhanced the sense of intensity and appetite, while the clean lines gave the design a modern, approachable feel.

Outcome:
A striking and scalable brand identity applied across menus, packaging, storefront signage, and digital platforms, delivering visual consistency with a unique, fiery character.